THE SHORT ANSWER
An exterior painting estimate should identify siding and trim quantities, preparation, coating materials and access assumptions. Separate repair work from repainting so the customer can see what the base price actually covers.
The worked project in this guide is single-story siding repaint. It uses an original fictional job to explain the estimating decisions, with a matching exterior painting PDF example. Replace the example inputs with your measurements, supplier quotes and labor costs.
1. Inventory each surface
Break the exterior into siding, trim, fascia, doors and any other surfaces the customer requests. Record material types and existing conditions. A single overall square-foot number can hide exclusions that become disputes later.

2. Inspect preparation and repairs
A repaint allowance is not a replacement budget for rotten siding. Describe the preparation included and list damaged components separately. If their extent is unknown, explain when the repair scope will be assessed and how it will be priced.
3. State access and protection assumptions
Height, landscaping, parked vehicles and limited access can change the work effort. The example assumes a single-story property with ordinary access. Record what must be moved and who is responsible for it before work begins.
4. Allow for coating and weather constraints
Confirm the chosen product’s preparation and application requirements instead of promising one universal schedule. Discuss a workable weather window and explain that final scheduling follows site and product conditions. Keep this note distinct from the estimate’s pricing-validity date.
A worked exterior painting calculation
The siding labor line is 1,600 sq. ft. × $1.10 = $1,760. Trim is measured separately: 180 linear ft. × $2.50 = $450. The material allowance is an additional, explicit line.
The complete example contains 6 lines totaling $3,985.00 before any tax or markup. These are deliberately stated example prices, not a survey, regional price recommendation or offer to perform the job.
To set your own selling price, review direct costs and decide how you will cover overhead and profit. For example, adding 20% to a $1,000 cost gives $1,200; it does not produce a 20% gross margin. Use the approach you intend consistently, and avoid adding a second markup to rates that already include it.
Before you send the estimate
- Identify every included exterior surface.
- Record preparation limits and visible damage.
- Confirm access equipment and protection needs.
- Agree colors and coating products before procurement.
Example scope boundary: No siding replacement, multi-story access, deck staining or hazardous-coating remediation. Product and site conditions must be checked before work.
Review the client name, location, validity date and all calculations. Tax is not included in this example; determine the correct treatment for the actual work rather than copying a sample percentage.
Common questions
Should siding repairs be included in a painting price?
Include only repairs you have inspected and scoped. If a repair quantity is uncertain, state that it is excluded or provide a clearly defined allowance with a process for revision.
Is exterior painting priced only by square foot?
Surface area can price application work, while trim length, preparation hours, materials and access may need separate lines.
TAKE THE NEXT JOB FROM SCOPE TO PDF
Make your own exterior painting estimate.
Use Estimates on iPhone or Android to draft a scope with AI assistance or enter your own items. Review quantities and rates, add your business logo, and export a PDF. Example files are free to view; app features may require an in-app purchase.